About Us

About Us 

Welcome to Essence of America (EOA) a brand born from deep roots, bold ideas, and a timeless belief in the American spirit. 

We’re not just here to sell clothes. We’re here to stitch together stories, values, and visions through apparel that reflects where we come from, what we believe, and where we’re headed. 

At EOA, every item we create is built on a single idea: 

What we build here still matters. 

The Spark That Started It All 

Essence of America didn’t begin in a boardroom. It didn’t come from a pitch deck or a startup incubator. 
It started with a feeling. A sense of place. A yearning for authenticity in a world that felt increasingly fast, outsourced, and hollow. 

That feeling followed me through different chapters of life: 

In my rural hometown, I lived the meaning of self-reliance. Out there, roads washed out. You learned to fix your own truck, grow your own food, and show up for your neighbor.  That’s where I learned that sustainability isn’t a buzzword. It’s a way of life. 

In Chico, I saw the rise of branding and e-commerce in their early, hopeful days. Friends turned ideas into storefronts and dreams into logos. We talked late into the night about what it meant to create something real. 

Later on St. John, I experienced the heart of small business where island entrepreneurs and creatives wove their culture into every product. It showed me that commerce could be intimate, honest, and rooted in local pride. 

These experiences planted the seeds for Essence of America. Not just as a brand, but as a movement. 

What We Stand For 

EOA is a celebration of American-made goods, small-batch craftsmanship, and community-driven production. 
It’s a rejection of the disposable in favor of the durable. It’s about taking pride in where things come from and who makes them. 

We call it Threads with Roots. 
Because we believe clothing should mean something. It should tell a story, carry a purpose, and support the hands that made it. 

Our Mission 

To deliver timeless, U.S.-made clothing that honors American tradition, uplifts local manufacturers, and brings people together around shared values. 

Our Vision 

To grow a vibrant community that values authenticity, resilience, and craft with stories woven into every stitch. 

Why American Made? 

Because when we support American manufacturing, we do more than buy a product.
We invest in people, in craft, and in the resiliency of our own communities. 

This isn’t a rejection of the global, it’s a call to rebuild the local. To remember that strong economies, sustainable living, and national pride start right here at home. 

Fast fashion may dominate the headlines — but at EOA, we believe in slow, soulful goods that last and mean something. 

What You'll Find 

We’re building an evolving collection of everyday American staples designed for comfort, durability, and meaning: 

T-Shirts and Hoodies – Made to last, styled with heritage, built for every kind of American story. 

Hats and Beanies – For the doers, the thinkers, and the weekend wanderers. 

Kids’ Line – Bold, fun, and as full of promise as the next generation. 

And More on the Way – Including collaborations with artists, regional collections, and seasonal drops. 

Each product is made in the USA, responsibly sourced, and designed to stand the test of time in quality, comfort, and cultural relevance. 

Who We’re For 

We’re for the everyday American. Not in loud slogans, but in quiet integrity. 
We’re for the small-town dreamer, the urban craftsman, the rancher, the teacher, the student, the parent, and the builder. 

We’re for those who believe that how something is made matters just as much as what it is. 
We’re for those who value their communities, their culture, and their closets. 

If you believe that the clothes you wear can tell a story, and if you believe that story should reflect who you are and what you care about, then you're already part of the EOA family. 

Our Promise 

We’ll keep showing up with purpose. 
We’ll keep sourcing and producing right here in the USA. 
We’ll keep growing with integrity, creativity, and community at the core. 

We’re just getting started — and we’re honored to have you along for the ride. 

Thank you for believing in what we’re building. 

 Essence of America 
Threads with Roots. Built with Purpose. Worn with Pride.